W, established by Li Sanshui in Shanghai, has now grown into a leading agency of interactive full-service marketing, specializing in brand strategic design and consultation to those clients who are in seeking for full-service marketing. In our pursuit to clearly define and integrate the strategy, we endeavored to present brand by most touching manifestations. Our clients include but not limited to over 20 domestically and globally renowned brands, such as New Balance, Timberland, The North Face, dianping.com, Tencent, Taobao.com, Booking.com, Moweather, douban.com, Xibei, Lenovo, Redstar Macalline, Sprite and Sole Love, through the cooperation with whom, we delivered many iconic full-service works enjoying wide public recognition and remarkable review.

Different from other regular excellent-works in the industry, each work of W exhibits extraordinary innovation character out of the stereotypical box. The case Just ONE WORLD we share which in between only ONE WORD stands does not follow the common trend but became a hot social topic, triggering a overwhelming collective-follow by both agencies and individuals; In HTML5 marketing, the case “A Strange Call, Dare You Answer It?” attracts lots of followers to borrowing our idea – combining the mobile phones and original ecology of WeChat. Based on the strategic slogan that “the shade of my color deep down”, multiple campaigns have been launched in shaping New Balance’s brand image. Appmixer is independently initiated without any precious experience for reference and marks the peak of viral video in 2015. We launched the first publicity campaign for Douban.com in its 11 years development- “the shelter of our soul” captioning the spiritual disposition of Douban.com to all the netizens; we jointed hands with Li Zongsheng, a widely respected senior musician to set out the 110 anniversary of New Balance “each step that counts”. Each program obviously featured in subversion sets up a benchmark in the whole industry in transition, right in which W’s superiority and long-lasting influence reside.

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  • WILDDOG RADIOW's online radio
  • YEARLY ALBUMW's album
  • WILDDOG STREETVOICEW's concert project
  • SONGS FOR THE FUTURE ADVERTISEMENTSW's music video content project
  • WILDDOG MOVIESW's film corporation
W'S PLAN

W’s Beliefs

Those words on the wall mean nothing to you; But he who created these beliefs will stick to them.

W’s Beliefs

Those words on the wall mean nothing to you; But he who created these beliefs will stick to them.

W’s Beliefs

Those words on the wall mean nothing to you; But he who created these beliefs will stick to them.

Let's Create Something Together
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